PRESS RELEASE: The first platform to transact guaranteed deals with programmatic technology and audience syncing LOS ANGELES & NEW YORK–(BUSINESS WIRE)–January 26, 2016– OpenX, a leader in creating programmatic advertising marketplaces, today announced the launch of real-time guaranteed (RTG), the first solution to enable direct, guaranteed deals executed over programmatic technology with audience syncing and precise forecasting.
Topics: los angeles new york–(business wire)–january smart news release rtg publisher benefits enables rtg buyer benefits flexible paul sternhell gm ad server programmatic direct io while vincent a paolozzi senior vice president marketplace development investment magna global erik requidan sales programmatic strategy intermarkets previously the trade tim sims inventory partnerships dsp we about openx view collins gays release openx vice president we the trade desk openx real-time guaranteed publishers buyers audience premium advertising deals technology commitments marketplaces certainty solution syncing creating choice access targeting revenue precise future ways ensuring forecasting supply http://www.businesswire.com/news/home/20160126005919/en campaigns buying bidding spending set traditional terms priority efficiency private clients platform scale forecast guarantees stream budgets volume digital spend built
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