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Bookmark or Share- Programmatic Guaranteed vs. Preferred Deals - Google HelpYou can negotiate both Programmatic Guaranteed and Preferred Deal (non-guaranteed) campaigns with Programmatic Direct. Programmatic Guaranteed: You and the buyer negotiate a price and terms for inventory that's reserved (guaranteed) for that buyer.
- Preferred Deals overview - Google Ad Manager HelpUnified pricing rules do not apply to Programmatic Direct campaigns. Programmatic Direct campaigns are direct sold campaigns with a specific buyer and, therefore, do not fall under rules meant to apply to competing buyers in the Open Auction.
- DSP partners for Programmatic Guaranteed - Google HelpProgrammatic Guaranteed (PG) allows you to negotiate with a number of demand-side platforms (DSPs). Google reviews demand-side platforms (DSPs) and partners with them to ensure they meet your expectation for guaranteed and predictable campaign delivery.
- Get started with Programmatic Direct - Google Ad Manager HelpProgrammatic Direct automates the negotiation and sales of your direct-sold inventory. Programmatic Direct allows you to negotiate both Programmatic Guaranteed (guaranteed, reserved inventory) and Preferred Deal (non-guaranteed, unreserved inventory) campaigns in Ad Manager.
- Proposal line item inventory types - Google Ad Manager HelpThe ad type, in the context of Programmatic Direct, indicates what creatives the buyer should upload later to a DSP. Ad type also filters the inventory types that can be set in the proposal line item.
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