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Bookmark or Share- Yahoo partners with mobile measurement partners to unlock full ...App marketing advertisers can receive and see reports in the DSP about MMP-based conversions for their app marketing lines running on iOS and Android devices. Yahoo supports install, post-install and re-engagement conversions.
- Yahoo and AdImpact partnership unlocks CTV data for enhanced political ...With unique access to viewership data, the Yahoo partnership with AdImpact will tap into a new viewership targeting capability that enables political advertisers to reach their potential voters more effectively and at the right cadence.
- New Global Research Reveals Dynamics of Consumer Attention and Business ...How Yahoo can help: Yahoo Backstage enables advertisers to access the largest direct-to-publisher supply, with quality curated inventory available to trusted, Jounce Certified MFA-free publishers like Warner’s Brother Discovery, LG Ad Solution, Dotdash Meredith, and more.
- Yahoo Identity Solutions Continues Momentum, Extends Publisher ...The popular identity solutions suite can now integrate across publishers via leading SSPs and header bidding marketplaces, including Amazon Publisher Services, InMobi Advertising, Magnite and PubMatic as launch partners
- Yahoo Debuts Edge-2-Edge: A New Collection of Premium Ad FormatsThe new advertising portfolio from Yahoo is fully responsive and optimized for high impact, driving increased ad creative performance
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