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Bookmark or Share- Industry Reaction: Yahoo! Acquires interclick For $270 MillionToday, in spite of no CEO and rumors swirling that it will be acquired, Yahoo! acquired interclick, an advertising network which has focused on evolving its business to take advantage of the data-driven advertising space. Total cost of the deal is $270 million – all cash. Read the release.
- Yahoo buys Interclick for $270 million, aims to bolster targetingYahoo has acquired Interclick, which makes advertising targeting and optimization software, in a deal valued at $270 million. The deal comes at an interesting time considering since Yahoo is...
- Yahoo attempts right click with interclick buy | ReutersNew York-based interclick buys bulk-advertising space from larger players and resells them to its clients. With the interclick buy, Yahoo will get a firmer foothold in the market for...
- Yahoo to buy Interclick for $270 million | The Seattle TimesInternet company Yahoo Inc. has agreed to buy online advertising network Interclick Inc. for $270 million in cash. The deal announced Tuesday is expected to help Yahoo target advertisements to...
- Yahoo! to Acquire interclick | AdExchangerWith interclick, Yahoo! will acquire unique data targeting capabilities, optimization technologies and new premium supply, as well as a team experienced in selling audiences across disparate sources of pooled supply.
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