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Bookmark or Share- Nielsen acquires TVTY - Advanced TelevisionGlobal data, measurement and analytics company, Nielsen, has acquired TVTY, a TV attribution provider and ad monitoring company based in Paris, France. Financial terms were not disclosed. TVTY brings a wide range of outcomes capabilities that improve TV campaign execution.
- Nielsen Buys Advertising Attribution Firm TVTY | Next TVNielsen said it acquired TVTY, a TV attribution provider and ad monitoring company based in Paris, France. TVTY helps advertisers optimize spending based on business outcomes, complimenting Nielsen’s current attribution and intelligence services.
- Nielsen honored with two industry awardsTVTY, acquired by Nielsen in 2021, has received two prestigious industry awards for its TV+ Search offering that helped optimize Nestle’s Gerber search ads.
- Nielsen Strengthens Market Leading Position In TV Attribution And Ad ...The acquisition of TVTY aligns to Nielsen's strategy to deliver cross-media outcomes as a complement to audience measurement. TVTY bolsters Nielsen's ability to size an audience with analytics.
- Nielsen Buys Ad Attribution Company TVTY - TV News CheckNielsen has acquired TVTY, a TV attribution provider and ad monitoring company based in Paris. Financial terms were not disclosed. Nielsen said: “TVTY brings a wide range of outcomes capabilities that improve TV campaign execution.
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