Two Terrible Towels at a Pittsburgh Steelers game. A rally towel is a sports paraphernalia item and a type of towel often used as a fan symbol, in bannerlike fashion, in American and Canadian sports events. The prototype of the modern rally towel was created in 1975 by former Pittsburgh Steelers radio broadcaster Myron Cope and is known as the Terrible Towel. [1] More @Wikipedia
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