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Bookmark or Share- Target Market: Definition, Purpose, & Examples - QualtricsWhat is a target market? A target market is a subset of the audience you’re aiming to reach (your market). It is made up of a group of customers that have one or more commonalities between them and are most likely to be interested in your products. These commonalities might be:
- Target market - WikipediaA target market, also known as serviceable obtainable market (SOM), is a group of customers within a business's serviceable available market at which a business aims its marketing efforts and resources. A target market is a subset of the total market for a product or service.
- Target Market 101: Definition, How to Identify It + Campaign Tips - SemrushCompanies define their target market to make product and marketing decisions that potential customers will respond to. The target market plays a vital role in influencing product design, packaging, and advertising.
- What Is a Target Market (And How to Find Yours) - HootsuiteA target market is the specific group of people you want to reach with your marketing message. They are the people who are most likely to buy your products or services, and they are united by some common characteristics, like demographics and behaviors.
- What Is a Target Market? And How to Define Yours | CourseraA target market is a specific group of people with shared characteristics that a business markets its products or services to. Companies use target markets to thoroughly understand their potential customers and craft marketing strategies that help them meet their business and marketing objectives.
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