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Bookmark or Share- Swanson - WikipediaWhen Swanson's TV dinners launched in the 1950s, the product competed primarily with home-cooked food, and was developed with a relatively low price point for the consumer. By the 1970s, the increasing number of two-income families and single working parents shifted competition to restaurant food, either eaten at the restaurant or ordered to ...
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- Swanson Health Products - WikipediaSwanson's personal regimen began with vitamin E, and by 1968, he was a regular user of several vitamins and supplements and began ordering in bulk to maintain his personal supply. Not long after he ordered 5,000 vitamin E capsules and began selling supplements through the mail.
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