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- How Coca-Cola Reinvented a Holiday Classic With AI - AdweekThe AI version of “Holidays Are Coming” nods to the original while making the campaign more personalized and relevant to audiences around the world, Silverside AI’s leaders explained.
- Coca-Cola causes controversy with AI-made ad - NBC NewsCoca-Cola is facing backlash online over an artificial intelligence-made Christmas promotional video that users are calling “soulless” and “devoid of any actual creativity.” The AI-made video...
- How Coca-Cola's AI Holiday Ad Went From Praise To RageThe founders of Pereira O’Dell’s Silverside AI, one of the studios that developed Coca-Cola’s holiday campaign, say AI enhanced, not harmed, their creative process.
- Coca-Cola AI Campaign - silverside.aiAs one of the first agencies selected for Coca-Cola’s inaugural AI roster, Silverside AI has breathed fresh life into this beloved holiday classic, showing how AI can amplify creative vision while preserving the timeless appeal that makes the Coca-Cola Caravan so iconic.
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