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Bookmark or Share- Chief Marketing Technologist – Marketing Technology ManagementSubscribe to my newsletter to learn how to incorporate better marketing techniques in your business. A brilliant road map on how to evolve the capability and culture of marketing practices using parallels from the most disruptive industry in the world, the software industry. Happy New Year, dear readers!
- Scott Brinker, Author at MarTechAbout Scott Brinker. Scott serves as the VP platform ecosystem at HubSpot. Previously, he was the co-founder and CTO of ion interactive.
- About – Chief Marketing TechnologistHi, I’m Scott Brinker. I’m the editor of this blog, which I started in 2008 with this core premise: Marketing has become a technology-powered discipline, and therefore marketing organizations must infuse technical capabilities into their DNA.
- 82: Scott Brinker: Balancing excitement for AI and composability with a ...Summary: Scott sees AI as a power boost, not a replacement in marketing. He imagines marketers wielding AI to parse data and enhance specialist roles. AI’s potential when combined with composability democratizes technical tool access, letting every marketer glean key insights from huge data.
- Scott Brinker - WikipediaScott Brinker, born 28 September 1971 in Ft. Lauderdale, Florida, is a computer programmer and entrepreneur. He currently serves as the VP of platform ecosystem of HubSpot, a customer relationship management (CRM) platform and is known for his marketing technology "supergraphic."
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