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Bookmark or Share- Business growth: The leader’s blueprint | McKinsey - McKinsey & CompanyWith more than 80 percent of total revenue growth, on average, derived from the core, achieving excellence in current operations is crucial. 6 Statistics in this section are based on McKinsey’s analysis of data from Corporate Performance Analytics by McKinsey, regulatory filings, and S&P Global, for the period 2005–19; we have analyzed the ...
- Revenue growth: Ten rules for success | McKinsey - McKinsey & CompanyIn this article, we look at 15 years of data for 5,000 of the world’s largest public companies to identify ten key rules that can support revenue growth
- Harnessing revenue growth management for sustainable successThis changing landscape is challenging for businesses looking to sustain growth by finding the right balance between price and volume. Companies looking to navigate these uncertainties can reboot their approach to revenue growth management (RGM). Of the four levers of RGM—pricing, promotions, assortment, and trade investment—companies have ...
- Revenue growth management: The next horizon | McKinseyConsumer-goods companies have learned to capture significant value from revenue growth management. But the market is challenging them to improve their game again. Here’s a road map for success.
- The value of getting personalization right—or wrong—is multiplyingResearch shows that personalization most often drives 10 to 15 percent revenue lift (with company-specific lift spanning 5 to 25 percent, driven by sector and ability to execute). The more skillful a company becomes in applying data to grow customer knowledge and intimacy, the greater the returns.
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