That means they will price the 5090 to be as expensive as possible, while still selling. I'ts a shame, because we had the Titan class of card, which had unlocked enterprise features like double precision compute etc. essentially the Titan was a card for professionals who also wanted to game at the best possible settings. More @Wikipedia
Hover over any link to get a description of the article. Please note that search keywords are sometimes hidden within the full article and don't appear in the description or title.