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Bookmark or Share- How REI is keeping the #OptOutside magic alive on Black FridayIn fact, #OptOutside has grown beyond just one Friday in November to become a content hub for the brand, including resources for finding hiking, skiing, and other outdoor activities near you,...
- REI to close again on Black Friday, inspire action to help everyone in ...Outdoor retailer REI Co-op is closing on Thanksgiving and Black Friday again this year as part of its annual Opt Outside tradition.
- REI Brings Back #OptOutside – This Year More than 275 ... - REI Co-opOutdoor co-op will shut all 149 of its doors on Black Friday, process no online sales and pay all 12,287 employees to take the day off and head outside instead; This year, more than 275 national and local organizations form movement to invite millions of people to participate
- Opt Outside at Virginia State ParksWhat to do once outside? Our parks offer self-guided opportunities and ranger-led programming. Start your Virginia State Parks Trail Quest. Make it a weekend getaway. Share your #OptOutside experiences with us: Tag our Virginia State Parks social media pages and use the hashtag #VAstateparks.
- 10 story elements from REI's #OptOutside Black Friday movementWhat you can learn for your brand story strategy from REI's #OptOutside campaign that disrupts traditional Black Friday shopping with outdoor adventures.
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