Non-branded | search
Click here to view Non-branded news from 60+ newspapers.
Bookmark or Share- Branded Search vs. Non-Branded Search: What’s the Difference?At its core are two types of search: branded and non-branded. Branded search is when people search for your brand name, products, or services, whereas non-branded search refers to searches where the user doesn’t have a specific brand in mind.
- Branded vs. Non-Branded Traffic: What’s the Difference?How should you treat branded vs non-branded traffic and search strategies? Unpack the things to consider when it comes to targeting, attribution, and more.
- Branded Search vs. Non-Branded Search: What’s the ... - AhrefsThe difference between branded and non-branded search is that a branded search contains your company, service, or product name, whereas a non-branded search doesn’t. This applies to both organic results and search ads.
- Branded vs. Non-Branded Keywords: What’s the Difference?Branded keywords are search terms that include your brand name. Or some variation of it. Non-branded keywords are general search terms that don't mention your brand. For example: Branded: "iPhone," "Semrush SEO tools," and "Microsoft Office 365". Non-branded: “smartphone,” "SEO software," and "productivity suite".
- Branded vs Non-Branded Content: What is the Difference?Branded content is clearly about your brand. Non-branded content supports branded content. Non-branded content is often about your industry or other supporting information about your brand, but indirectly. Both kinds of content work together to create a positive online reputation.
More
