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Bookmark or Share- What is Niche Marketing? Examples & Strategies - DeskeraNiche marketing is a form of marketing geared towards targeting a specific audience united by needs, preferences, and identity. The factors defining the niche include price, demographics, geographics, and level of quality. Niche marketing takes into account the marketing techniques and strategies to distinguish it from the rest.
- What is Niche Marketing? Benefits + Strategies | Sprout SocialNiche marketing is often easier than promoting to a wide audience. Niche audiences have very specific needs and wants. For instance, a company that simply sold handbags would need to appeal to a broad range of tastes and expectations. However, a business selling handbags for new moms that also work as diaper bags has more of a focus.
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