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Bookmark or Share- Why negative campaigning works — and how to fight itThe beauty of negative attacks — from a campaign standpoint — is that they influence everyone. Even a candidate’s supporters will be affected by negative attacks, Ledgerwood and her collaborators have found. Once a negative idea has been planted, it’s very hard to shake.
- Negative campaigning and its consequences: a review and a ...The review tackles three major questions related to negative campaigning research: (1) What is negative campaigning and how should we measure it? (2) Why do political actors engage in it? and (3) What are its consequences?
- Negative campaigning - WikipediaNegative campaigning is the process of deliberately spreading negative information about someone or something to worsen the public image of the described. A colloquial, and somewhat more derogatory, term for the practice is mudslinging .
- Combating Negative Campaigning: 10 Actionable StrategiesRead on as we explore negative campaigning, learn about the various forms it takes and the damage it inflicts upon candidates and the political system, and, most importantly, provide 10 actionable strategies to combat these destructive practices when you encounter them during a political campaign.
- 7 Rules for Going Negative on Political CampaignsSometimes a candidate needs to go negative in their campaign. These seven rules will tell you if you need to go negative, and how to do it.
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