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Bookmark or Share- Definition of 'moment of truth' - Collins Online DictionaryIf you refer to a time or event as the moment of truth, you mean that it is an important time when you must make a decision quickly, and whatever you decide will have important consequences in the future.
- Moment of Truth (Marketing MOT) - Definition, Types, & ExamplesWhat is a moment of truth (marketing MOT)? Moment of Truth marketing refers to the type of marketing that takes place at the moment when a customer interacts with a product, brand, or service, and forms or changes their impression about it.
- Moment of truth (marketing) - WikipediaMoment of truth (MOT) in marketing, is the moment when a customer/user interacts with a brand, product or service to form or change an impression about that particular brand, product or service. In 2005, A. G. Lafley , Chairman, President & CEO of Procter & Gamble coined two "Moments of Truth". [ 1 ]
- Moment of truth Definition & Meaning - Merriam-WebsterThe meaning of MOMENT OF TRUTH is the final sword thrust in a bullfight. the final sword thrust in a bullfight; a moment of crisis on whose outcome much or everything depends… See the full definition
- THE MOMENT OF TRUTH | English meaning - Cambridge DictionaryTHE MOMENT OF TRUTH definition: 1. an occasion when something important happens that tests someone or something and that will have…. Learn more.
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