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Bookmark or Share- The 'Wicked' Economy: Hollywood is Betting Big on Movie Success - WSJUniversal’s strategy for launching a blockbuster franchise is about to be ‘just short of obnoxious.’ It’s the new industry playbook.
- Kroger’s Marketing Chief to Exit Amid Shift in Product StrategyKroger ’s said its chief merchandising and marketing officer Stuart Aitken is leaving the company after about four years in the role, at a time when the company is expanding its assortment of ...
- T-Mobile to Step Up Ad Targeting of Cellphone CustomersT-Mobile US will automatically enroll its phone subscribers in an advertising program informed by their online activity, testing businesses’ appetite for information that other companies have ...
- Taco Bell and KFC’s Owner Says AI-Driven Marketing Is Boosting ...Yum Brands, the owner of fast-food giants Taco Bell, Pizza Hut and KFC, says new pilots of AI-driven marketing campaigns are increasing purchases and reducing customer churn.
- Overall Marketing Budget Growth Slows, Digital Spending IncreasesMobile marketing also appears to be increasing. Companies on average spend 19% of their total marketing budgets on mobile activities today and predict they will spend 34.5% of their budgets on mobile in the next five years.
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