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Bookmark or Share- China - Latest News, Investigations and Analysis - WSJ.comThe latest news from around the world by Wall Street Journal reporters on the ground.
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- The CMO Survey: Marketing Budget Gets Big Boost - WSJMobile Gets a Greater Share of Budgets. Companies are currently spending 18.5% of their total marketing budgets on mobile activities, up from 13.5% in February 2020 but down from a pandemic high of 23.0% in June 2020, when many marketers shifted budgets from traditional to digital marketing.
- Overall Marketing Budget Growth Slows, Digital Spending IncreasesMobile marketing also appears to be increasing. Companies on average spend 19% of their total marketing budgets on mobile activities today and predict they will spend 34.5% of their budgets on mobile in the next five years.
- T-Mobile to Step Up Ad Targeting of Cellphone CustomersT-Mobile US will automatically enroll its phone subscribers in an advertising program informed by their online activity, testing businesses’ appetite for information that other companies have ...
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