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Bookmark or Share- Geo Tests: Concepts and Overview - MeasuredClick here to learn about Measured's Incrementality Model. How Does Geo Testing Work? Geo refers to the geographic areas (i.e. markets) that are being tested. These can represent a state, city, zip code, or more specific designated market area (DMA), but no more than one type within the same test.
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- MIM: Concepts and Overview - MeasuredThe Measured Incrementality Model (MIM) is the engine behind the insights that Measured provides into your marketing performance. The foundation is your media mix model, triangulates multiple sources including: Your marketing performance data
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