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Bookmark or Share- McClelland’s Theory of Needs (Power, Achievement, and Affiliation)David McClelland was an American Psychologist who developed his theory of needs or Achievement Theory of Motivation which revolves around three important aspects, namely, Achievement, Power, And Affiliation.
- McClelland’s Three Needs Theory: Power, Achievement, and AffiliationThe Three Needs Theory, also known as need theory, is the best-known theory of David McClelland, a Harvard professor who spent thirty years conducting research on motivation. He sought to understand human nature and develop tools to measure how people make choices.
- What is McClelland's theory of needs? (And how to apply it)McClelland's theory of needs is a type of motivational model that attempts to explain the process of motivation in people. It looks at an individual's three main needs, including the need for achievement, power and affiliation.
- David McClelland | Department of PsychologyAn expert in human motivation, David McClelland joined the Harvard faculty in 1956, where he taught and conducted research for 30 years. He was the Chair of the Department of Social Relations from 1962-1967.
- McClelland Theory of Motivation - ToolsheroThe American psychologist David McClelland studied the way in which people satisfy their needs. What motivates people and what motivators are learned? According to David McClelland, people have motivating drivers that are directly linked to need regardless of age, gender, culture or race.
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