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Bookmark or Share- McClelland’s Theory of Needs - My Organisational Behaviour NotesIntroduction to McClelland’s Theory of Needs. McClelland’s theory proposes that an individual’s needs are the driving force behind their behavior. It focuses on three primary needs: achievement, power, and affiliation.
- David McClelland - WikipediaDavid Clarence McClelland (May 20, 1917 – March 27, 1998) was an American psychologist, noted for his work on motivation Need Theory. He published a number of works between the 1950s and the 1990s and developed new scoring systems for the Thematic Apperception Test (TAT) and its descendants. [1] .
- David McClelland | Department of PsychologyAn expert in human motivation, David McClelland joined the Harvard faculty in 1956, where he taught and conducted research for 30 years. He was the Chair of the Department of Social Relations from 1962-1967.
- Need theory - WikipediaNeed theory, also known as Three needs theory, [1] proposed by psychologist David McClelland, is a motivational model that attempts to explain how the needs for achievement, affiliation, and power affect the actions of people from a managerial context.
- McClelland’s Three Needs Theory: Power, Achievement, and AffiliationThe Three Needs Theory, also known as need theory, is the best-known theory of David McClelland, a Harvard professor who spent thirty years conducting research on motivation. He sought to understand human nature and develop tools to measure how people make choices.
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