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Bookmark or Share- What Is a Marketing Plan? And How to Create One | CourseraA marketing plan is a document that a business uses to execute a marketing strategy. It is tactical in nature, and, as later sections of this article explore, it typically includes campaign objectives, buyer personas, competitive analysis, key performance indicators, an action plan, and a method for analyzing campaign results.
- Marketing Plan - Overview, Purpose, and StructureA marketing plan is a document that lays out the marketing efforts of a business in an upcoming period, which is usually a year. It outlines the marketing strategy, promotional, and advertising activities planned for the period.
- How to Create a Marketing Plan Step by Step With Examples - SmartsheetInside this article you’ll find a detailed, step-by-step guide to writing a marketing plan, with a free, downloadable marketing starter kit for beginners. A marketing plan includes analysis of the target audience, the competitors, and the market so that teams can determine the best strategy for achieving their goals.
- What Is a Marketing Plan and How To Write One (+ Template)What is a marketing plan? A marketing plan is the strategy a business uses to get its products or services in front of its target customer. It includes who the target market is, the channels used to reach them, and the messaging that will help the business sell its products.
- How to create a winning marketing plan (with examples) - AsanaLearn 7 steps to create a marketing plan that aligns strategies across channels and ensures every campaign drives pipeline and revenue.
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