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Bookmark or Share- IKEA Founder Ingvar Kamprad Passes Away at 91 - World Branding ForumIngvar Kamprad was born in 1926 in Småland in southern Sweden. At the early age of 17 he founded IKEA – the business that became his lifelong commitment. Ingvar’s driving force was the vision of creating a better everyday life for the many people. “We are deeply saddened by Ingvar’s passing.
- Diet Coke Launches Rebranding Campaign | World Branding ForumNew Diet Coke campaigns aims for consumers to try or retry the iconic drink in new packaging. As part of its full brand relaunch in North America, Diet Coke is rolling out a fresh, new marketing campaign to showcase the brand’s new packaging, modern design and four bold new flavours.
- New Budweiser Commercial Celebrates Employees - World Branding ForumBudweiser released its Super Bowl LII commercial showcasing Anheuser-Busch employees, who together over the past 30 years have helped provide over 79 million cans of clean drinking water in response to natural disasters. The commercial will be timed with a new company commitment to add a second brewery to its...
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