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Bookmark or Share- Impressions: Definition - Google Ads HelpNote: If your ad or keywords aren't receiving enough impressions, read Issues with fluctuating impressions. Each time your ad appears on Google or the Google Network, it's counted as one impression. In some cases, only a section of your ad may be shown.
- What are impressions, position, and clicks? - Search Console HelpUnlike Search results, Discover impressions are never aggregated by property; if two Discover results from the same property appear in the same Discover list, each impression is counted separately. Impression: An impression is counted when a Discover card is scrolled into view, either in the standard list, or embedded within a carousel ...
- Counting impressions and clicks - Google Ad Manager HelpDelayed impressions. All creative types use delayed impressions. This means that Ad Manager doesn't count an impression until the creative sends an impression request to Ad Manager. Because of this secondary request, the "Total code served count" metric total can be greater than the "Total impressions" value for these creative types.
- Impressions & click-through-rate FAQs - YouTube Help - Google HelpImpressions click-through rate will vary based on the type of content, audience, and where on YouTube the impression was shown. Keep in mind that your video thumbnails are always competing against other videos, whether on the homepage, “Up Next” on the watch page, in search results, and even in subscription feeds.
- Get started with YouTube Analytics - Computer - YouTube Help - Google HelpThe Reach tab gives you a summary of how your audience is discovering your channel. You can access the Reach metrics on a video level. The key metrics card shows your impressions, impressions click-through-rate, views, and unique viewers. Learn more about your video reach and check your impression and watch time.
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