This step is probably what you thought of when I first started talking about an SEO strategy. And for good reason. According to the web analysts and SEO experts surveyed for HubSpot Blog’s 2023 Web Traffic & Analytics Report: “Optimizing your on-page content around target keywords is the most effective strategy for ranking highly in SERPs.” More @Wikipedia
Hover over any link to get a description of the article. Please note that search keywords are sometimes hidden within the full article and don't appear in the description or title.