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- Write digital headlines both readers and Google will loveThey say, clearly, why something matters — to the reader, to the world. They even use “a,” “an” and “the”! Here are some characteristics of good display and SEO headlines, plus some advice for chasing down an elusive muse. (And don’t forget your SEO description and custom URL.)
- How to write great headlines that keep readers engagedGive this post a read for techniques on how to brainstorm headline ideas (for example, write many different headline ideas and write them at the beginning of the workflow). In this post, we focus on the characteristics all great headlines share. We compiled five tips below.
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