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Bookmark or Share- Green Guides - Federal Trade CommissionThe Green Guides were issued to help marketers ensure that the claims they are making are true and substantiated. The guidance they provide includes: general principles that apply to all environmental marketing claims; how consumers are likely to interpret particular claims and how marketers can substantiate these claims; and
- FTC Issues Revised "Green Guides" - Federal Trade CommissionThe Green Guides are not agency rules or regulations. Instead, they describe the types of environmental claims the FTC may or may not find deceptive under Section 5 of the FTC Act. Under Section 5, the agency can take enforcement action against deceptive claims, which ultimately can lead to Commission orders prohibiting deceptive advertising ...
- Guides for the Use of Environmental Marketing Claims ("Green Guides ...The site is secure. The https:// ensures that you are connecting to the official website and that any information you provide is encrypted and transmitted securely.
- FTC Seeks Public Comment on Potential Updates to its ‘Green Guides’ for ...The Federal Trade Commission today announced that it is seeking public comment on potential updates and changes to the Green Guides for the Use of Environmental Claims. The Commission’s Green Guides help marketers avoid making environmental marketing claims that are unfair or deceptive under Section 5 of the FTC Act. The Commission seeks to ...
- Environmental Marketing - Federal Trade CommissionCompanies are offering consumers an ever-growing assortment of “green” options. But whether your environmental claims are about the product or the packaging, you'll need competent and reliable scientific evidence to support what you say. Find out more by consulting the FTC’s revised Green Guides. Have you spotted what you think might be a ...
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