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Bookmark or Share- B. J. Fogg - WikipediaBrian Jeffrey Fogg (born August 7, 1963) is an American social scientist and author who is a research associate [1] and adjunct professor [2] at Stanford University. He is the founder and director of the Stanford Behavior Design Lab, formerly known as the Persuasive Technology Lab. [3] [4]
- Phileas Fogg - WikipediaPhileas Fogg (/ ˈ f ɪ l i ə s ˈ f ɒ ɡ / FIL-ee-əs FOG) is the protagonist in the 1872 Jules Verne novel Around the World in Eighty Days. Inspirations for the character were the American entrepreneur George Francis Train and American writer and adventurer William Perry Fogg .
- BJ Fogg - Behavior Design LabDr. BJ Fogg founded the Behavior Design Lab at Stanford University, where he directs research and innovation. In addition, he teaches industry innovators how to use his models and methods in Behavior Design.
- Fogg Behavior ModelThe Fogg Behavior Model shows that three elements must converge at the same moment for a behavior to occur: Motivation, Ability, and a Prompt. Here is the simplest form of the Fogg Behavior Model: B=MAP
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