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Bookmark or Share- Theory of Reasoned Action (Fishbein and Ajzen, 1975) - Simply PsychologyThe theory of reasoned action was first proposed by psychologists Martin Fishbein and Icek Ajzen as an improvement of the information integration theory, another model of human behavior. The three most important components of the theory of reasoned action are beliefs, attitudes, and intentions.
- Theory of reasoned action - WikipediaDeveloped by Martin Fishbein and Icek Ajzen in 1967, the theory derived from previous research in social psychology, persuasion models, and attitude theories. Fishbein's theories suggested a relationship between attitude and behaviors (the A–B relationship).
- Theory of Reasoned Action | SpringerLinkThe Theory of Reasoned Action (TRA; Ajzen & Fishbein, 1980; Fishbein & Ajzen, 1975) and its extension, the Theory of Planned Behavior (TPB; Ajzen, 1985, 1991), are cognitive theories that offer a conceptual framework for understanding human behavior in specific contexts.
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