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Bookmark or Share- Why Chick-Fil-A Once Paused Its 'Eat Mor Chikin' CampaignPer The Chicken Wire blog, Chick-fil-A's "Eat Mor Chikin" campaign launched in 1995, utilizing two "rebellious" and mischievous black and white cows, to humorously encourage would-be patrons to skip the burger and instead "Eat Mor Chikin." It was a great success.
- What is Chick-fil-A's slogan?In 1995, a pair of rebel cows first painted the words “Eat Mor Chikin” on an Atlanta, Georgia, billboard. Since then, the boisterous bovines have found creative ways to use the slogan to encourage humans to eat chicken (and not beef).
- Who are the Cows? - Chick-fil-AThe Cows have been a beloved part of the brand since 1995 when they were first spotted painting “Eat Mor Chikin” on a billboard in Atlanta, GA. Since then, they have stopped at nothing to encourage guests to ditch their burgers and spread their well-known message: “Eat Mor Chikin.”
- “Eat Mor Chikin” – Chick-fil-A’s Billboard HistoryThe brand secured prime real estate in Minute Maid Park: the foul polls, which the creative team renamed “fowl poles” and put baseball cap-wearing cows on top with the words “Eat Mor Fowl” on the side. In 2012, Chick-fil-A scored the title of No. 1 fast-food chain in terms of sales per store, reaching $3.1 million per location.
- The Cows and their call to "Eat Mor Chikin" | Chick-fil-A CanadaIn 1995, the phrase “Eat Mor Chikin” first appeared on a billboard in Atlanta, Georgia. Painted by a pair of mischievous cows, the phrase kicked off the most recognized advertising campaign in Chick-fil-A ® history.
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