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Bookmark or Share- David Aaker: Father of Modern Branding and AMA Marketing Hall of Fame ...This week on Remarkable People, Guy Kawasaki interviews David Aaker: “Father of Modern Branding” and AMA Marketing Hall of Fame® Inductee. He’s a recognized authority on branding, has developed several recognizable concepts including the Aaker brand vision model.
- David A. Aaker - Berkeley HaasMarketing Professor Emeritus David Aaker is widely considered the father of modern branding. His pioneering work focused on defining brand equity and detailed ways to build and manage brands and portfolios.
- David Aaker’s Brand Vision Model and how it works, part oneAn in-depth description of David Aaker's famous Brand Identity Model (now called the Brand Vision Model) and how it works
- David Aaker: Vice Chairman - ProphetDavid Aaker, hailed the “Father of Modern Branding,” serves as Vice-Chair at Prophet. He’s a recognized authority on branding, has developed several recognizable concepts including the Aaker brand vision model and has received numerous awards for his contributions to the science of marketing.
- The Plato and Newton of Branding: Berkeley’s David AakerThe Plato and Newton of that volatile universe is David Aaker, a congenial professor emeritus of UC Berkeley’s Haas School of Business, born and raised in the placid calm of Fargo, North Dakota.
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