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Bookmark or Share- AI in CRM (Customer Relationship Management) - IBMAI in CRM. Artificial intelligence (AI) in customer relationship management (CRM) enables organizations to automate business processes by organizing and managing customer information with ease. The predictive nature of AI enhances workflow capabilities and helps organizations develop more personalized communications with their customers.
- What is Customer Acquisition? - IBMCustomer acquisition refers to the strategies and processes that a business uses to gain new customers. The goal is to create a predictable, sustainable pipeline of new customers, helping ensure long-term business growth. A successful customer acquisition strategy tends to focus on attracting customers who are most likely to become loyal ...
- Elevating the insurance customer experience - IBMInsurers still rely on old-school communication channels to engage customers. Read the full report to learn how a combination of technology investments and strong emotional connections can help insurers build trust, boost satisfaction, and increase retention with their customers. Download the insights Subscribe for more insights from IBM IBV.
- What Is Customer Experience (CX)? | IBMCustomer Experience. What is CX? Customer experience, or CX, is a holistic account of customers’ perceptions that result from all their interactions with a business or brand, whether online or in store. Customer experience involves customer experience management (CXM). CXM refers to strategies, technologies, and practices for improving ...
- What Is CRM? | IBMWhat is CRM? Customer relationship management (CRM) is a set of integrated technologies used to document, track and manage an organizations relationships and interactions with existing and potential customers. CRM supports the sales process and advances enterprise resource planning (ERP) initiatives. CRM software helps companies measure and get ...
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