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Bookmark or Share- Choose your bid and budget - Google Ads HelpYour maximum cost-per-click bid (max. CPC bid) is the most you're willing to pay for a click on your ad. By managing your bids, you may influence the amount of traffic your ads receive, as well as the Return on investment (ROI) they generate. With higher bids, your campaign is likely to receive more traffic, although you'll likely spend more money.
- Average cost per click (Avg. CPC): Definition - Google Ads HelpAverage cost-per-click (avg. CPC) is calculated by dividing the total cost of your clicks by the total number of clicks. Your average CPC is based on your actual cost per click (actual CPC), which is the actual amount you're charged for a click on your ad. Note that your average CPC might be different than your maximum
- Cost-per-click (CPC) - Google AdMob HelpThe cost-per-click (CPC) is the amount an advertiser pays for each click on their ads for performance-based campaigns set up with a goal of number of clicks. Advertisers set CPC bids to tell AdMob how much they're willing to pay for each click.
- Choose a bid amount that works for you - Google Ads HelpThe cost of your keywords; The success of your keywords; Most people starting out in Google Ads use cost-per-click (CPC) bidding to pay for each click on their ads. With this option, you set a maximum cost-per-click bid (max. CPC bid) that's the highest amount that you're willing to pay for a click on your ad.
- Maximum CPC bid: Definition - Google Ads HelpA bid that you set to determine the highest amount that you're willing to pay for a click on your ad. If someone clicks your ad, that click won't cost you more than the maximum cost-per-click bid (or "max. CPC") that you set. For example, if you set a $2 max. CPC bid, you'll never pay more than $2 for each click on your ad.
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