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Bookmark or Share- What is Ethnographic Research? — updated 2024 | IxDFMarketing: Ethnographic research is increasingly being used in marketing to gain insights into consumer behavior. For example, a company may conduct ethnographic research by observing consumers in a natural setting (such as a grocery store) to understand their purchasing decisions and what factors influence those decisions.
- Rating Scales in UX Research: The Ultimate GuideLike all research methods, rating scales aren't immune to biases. Recognizing and understanding these biases is critical to ensure the validity and reliability of research findings. 1. Recency Bias. This bias occurs when respondents give more weight to recent events or experiences than earlier ones.
- What is Qualitative Research? — updated 2024 | IxDFQualitative research is the methodology researchers use to gain deep contextual understandings of users via non-numerical means and direct observations. Researchers focus on smaller user samples—e.g., in interviews—to reveal data such as user attitudes, behaviors and hidden factors: insights ...
- What is User Research? — updated 2024 | IxDF - The Interaction Design ...Quantitative User Research Methods for Mobile Apps. Quantitative research provides numerical data that can be more persuasive in decision-making than qualitative research. Both types of research are essential to create optimal user experiences. There are four main types of quantitative techniques used in mobile app research: Online Surveys
- Creating Personas from User Research Results | IxDFDeveloping an engaging persona starts with user research. Then, you balance the data you collected with some fictitious information that evokes empathy. When developing a persona, you should strive for a good balance between research data and fictional details to ensure credibility and applicability.
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