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Bookmark or Share- What does a CMO do? (A chief marketing officer's 9 roles)A key part of a CMO's role involves considering not just how to market a brand to customers for short-term gain, but also for long-term growth and development. CMOs can drive growth in multiple different ways, either by improving customer and brand loyalty or increasing sales and revenue.
- Meaning of the acronyms CEO, COO, CMO, CIO, and CTO – EsadeThe Chief Marketing Officer (CMO) is the executive responsible for defining and overseeing the execution of the marketing and advertising strategy. In Spain they are known as the director de marketing, and this is one of the most sought-after positions in the sector. They report directly to the executive director, i.e., the company CEO.
- What Is A Chief Marketing Officer? CMO Role Explained - ForbesOn the one hand, the CMO is responsible for driving company revenue, for building brands and customer loyalty that will support future revenue, and often for managing vast amounts of data and IT...
- What is the CMO’s role? | McKinsey - McKinsey & CompanyGary Booker, former CMO of Telefonicá Europe, discusses change, innovation, and the evolving role of the CMO.
- What Are the 9 Roles of a CMO (Chief Marketing Officer)? - IndeedIn this article, we explain what a chief marketing officer is and discuss the nine key roles of a CMO. What is a CMO? A chief marketing officer (CMO) is a senior executive within an organization who's responsible for overseeing the company's promotional efforts and advertising activities.
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