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Bookmark or Share- IRI and NPD Rebrand as Circana, the Leading Advisor on the Complexity ...[CHICAGO] – March 7, 2023 – Following their merger in August 2022, Information Resources, Inc. (“IRI”) and The NPD Group (“NPD”) today unveiled a new combined company name and brand identity: Circana. Circana™ is the leading advisor on the complexity of consumer behavior.
- CircanaThrough a combination of Circana’s retail point-of-sale and Checkout data assets, we can better understand consumer shopping behaviors and key market trends. We will continue to leverage Circana’s data to help validate our strategies, as we bring new and exciting products and experiences to athletes across the country.
- Footwear Industry Consumer Insights - CircanaCircana is proud to be Certified™ by Great Place To Work®. This prestigious award is based entirely on what current employees say about their experience working at Circana.
- 2024 Book Market Insights: Trends in Digital and Physical Sales - CircanaCircana Bookscan™ is the gold standard in point-of-sale tracking for the publishing market, covering approximately 85% of trade print books sold in the U.S., through direct reporting from all major retailers, independent bookstores, and many others.
- Offices - CircanaCircana is proud to be Certified™ by Great Place To Work®. This prestigious award is based entirely on what current employees say about their experience working at Circana.
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