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Bookmark or Share- Home - CinemascoreCinemaScore® is the industry leader in measuring movie appeal among theatre audiences. Since 1978, CinemaScore has been polling moviegoers at major movie releases on opening night to collect demographic information and calculate a distinctive CinemaScore grade.
- WHY CINEMASCORE MATTERS FOR BOX OFFICEEvery Friday night, foot soldiers for the market research firm CinemaScore descend upon theaters in five or six cities across North America. Bearing small survey cards, they ask moviegoers to assign a letter grade to what they have seen.
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- What is a CinemaScore? - CinemascoreWhat is a CinemaScore? For over 40 years, CinemaScore has been measuring movie appeal by polling moviegoer reactions to major movie releases. The company calculates its “CinemaScore” movie grades for major movie releases in the U.S. and Canada by polling a regionally-balanced and statistically robust sample of opening night moviegoers. A ...
- JOB APPLICATION PAGE - CinemascoreCinemaScore is looking for an outgoing, reliable person to conduct market research by handing out exit survey ballots to moviegoers at the theatre on opening night. We would prefer to find a duo/couple (i.e. you and a partner) to poll, rather than someone who intends to poll alone.
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