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Bookmark or Share- Is private label grocery about to go to the next level?Online’s influence is also expected to be felt with the arrival of niche sites such as Brandless.com, an online startup that sells a wide variety of own brand essentials for $3 a pop, as well as Walmart-owned Jet.com’s aggressive efforts in private label.
- Can Brandless deliver on its lofty goals in a pop-up?Brandless, which sells everyday items “from snacks to soap to serving spoons” for $3.00 each, opened its pop-up in New York City for four reasons: community, taste and trial, range and education, Tina Sharkey, co-founder and CEO, said in an interview with RetailWire.
- Brandless halts operations. What went wrong? - RetailWireBrandless experimented with pop-up shops in 2018 with a four-fold goal: community, taste/trial, range and education. A pop-up in New York City that year featured 300-plus items, representing the entire Brandless portfolio.
- Will private labels help rapid delivery firms reach profitability?Jessica Glendenning, a Target veteran who most recently served as head merchant at Brandless, is guiding private label development. Daniel Folkman, Gopuff’s SVP of business, said, “After over eight years of delivering instant needs, we truly understand what our loyal customers look for in everyday essentials — insights that have enabled ...
- Are $3.00 generics a sound grocery e-tailing model? - RetailWireThe company charges a flat shipping fee of $9 but orders totaling at least $72 (26 items) are shipped for free. Brandless will also be donating a meal to Feeding America, the hunger relief organization, for every order. Brandless’s chief merchant is Rachel Vegas, who was formerly VP, GMM, center store, grocery at Target.
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