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Bookmark or Share- Content & Branding - American Marketing AssociationPersonal branding is the act of promoting yourself as a brand by crafting a distinct identity, reputation, and online presence to showcase your skills, expertise, and personality. This type of branding is normally used by professionals, influencers, and entrepreneurs to enhance their careers, attract opportunities, and build a strong online ...
- How Your Brand Strategy Drives Business GrowthIBM, a brand that had lost relevance, now combines strong branding with investment in research and development (R&D) to drive the motivation to purchase and set premium pricing. Companies are investing in Watson to become more efficient and competitive in the marketplace – two objectives seamlessly repositioned as key strategic benefits in ...
- Creating a Culture of Brand Love - American Marketing AssociationTiffany K. Schreane is a marketing, advertising branding professional with over a decade of experience working with Fortune 500 clients globally and domestically. Schreane’s professional background includes media director roles with Publicis Media and Ebiquity.
- The Mythology of Totemic Brands - American Marketing AssociationThe concept of “tribal branding,” of understanding and activating our collective behaviors and unmet evolutionary needs, cuts through the clutter of motivations, tactics and touchpoints. It may just help you see your brand more clearly.
- Brand Story Writing - 4 Things Your Brand Story NeedsDavid Aaker, sometimes called the Father of Modern Branding, is the author of 18 books and over 100 articles on branding and business strategy. He is the Vice-Chair of Prophet, a branding, growth, and transformation consulting company.
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