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Bookmark or Share- Attention Kmart shoppers: The last full-size Kmart in the mainland ...Kmart became known for its 15-minute-long “blue light specials”: A store would flash a blue light and announce “attention Kmart shoppers” over the public address system, and customers would rush...
- Kmart - WikipediaThe Blue Light Special was a sale promotion within the store for a short period within store hours only. It was advertised using a rotating blue light, in the same style a police car used, and was announced over the store public address system with the phrase "attention Kmart shoppers", a phrase which became a pop culture reference. [ 35 ]
- Retail Reference: Understanding The Concept Of A Blue Light SpecialA Blue Light Special is a marketing strategy used by retail stores to create a sense of urgency and excitement among shoppers. The concept originated in the 1960s and was popularized by the American discount store Kmart.
- What is a Blue Light Special? - America ExplainedDeveloped by Kmart® in the 1960s, the blue light special campaign was instituted to increase sales. It was successful for several decades, but was phased out in 1991. Ten years later, in 2001, the marketing ploy was revived, but the return of the famous sporadic event was short-lived.
- No more "Blue Light Specials" as KMart follows the trend of shuttered ...As soon as the light was flipped on, you'd hear an employee over the speakers in the store announce the new sale item, aka "the blue light special." Shoppers would scurry over to the half-price sale on tighty-whities, shampoo or slippers—whatever the store wanted to get rid of that day.
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