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Bookmark or Share- The story behind Gatorade’s iconic Jordan campaignFormer Gatorade sports marketing chief Tom Fox distinctly remembers the sponsor summit in La Jolla when he first showed the sports drink’s classic “Be Like Mike” TV ad to former NBA Commissioner David Stern.
- The Story Behind Gatorade’s Iconic Jordan Campaign - PrimevsGatorade.comThe ‘Be Like Mike’ campaign was a transformative moment in sports advertising, combining the star power of Michael Jordan with a catchy jingle and the marketing prowess of Gatorade and Bayer Bess Vanderwarker to create one of the most memorable ads of its time.
- Be Like Mike - WikipediaBe Like Mike is a television advertisement for Gatorade starring American professional basketball player Michael Jordan. Created by advertising agency Bayer Bess Vanderwarker, it featured various children and adults playing basketball with Jordan, set to a song with lyrics about wishing one could be like the basketball player.
- 10 Reasons Why Gatorade’s “Be Like Mike” Commercial (1992) is IconicIn 1992, Gatorade released one of the most iconic commercials of all time, the “Be Like Mike” ad campaign. The commercial featured basketball legend Michael Jordan drinking Gatorade and playing basketball while a catchy jingle played in the background.
- ‘Be Like Mike’: The Story Behind Michael Jordan’s Iconic ...It features a song called "Be Like Mike" that is almost certain to be stuck in your head for the rest of the day once you hear it. The song helped...
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