B2B2C, which stands for business-to-business-to-consumer, is a model that combines B2B (business-to-business) and B2C (business-to-consumer) models. In a B2B2C setup, a company sells its products or services to another business (the first B2B part), and that business then offers those products or services directly to the end consumer (the B2C ... More @Wikipedia
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