Lynx Deodorants; Apollo, Black and Africa Collection of many Axe products. Axe aka Lynx was launched in France in 1983 by Unilever. [3] It was inspired by another of Unilever's brands, Impulse. [citation needed] Unilever introduced many products in the range, but was forced to use the name Lynx in the United Kingdom, Ireland, Australia, and New Zealand due to trademark issues with the Axe name. More @Wikipedia
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