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Bookmark or Share- How will adtech turn the page for the news industry in 2025?Adtech solutions helping to turn the page. Despite the challenges faced by the industry, publishers are finding new ways to maintain or boost their bottom line by diversifying their revenue streams.
- The 4 biggest barriers facing sustainable adtech ahead of COP 28Marion Cardona, chief operating officer and co-founder of IMPACT+, shares the biggest challenges facing a sustainable ad ecosystem ahead of COP 28.
- GumGum and Playground xyz on fusing attention and contextual tech for ...GumGum’s contextual intelligence platform, Verity™, is the first independent ad tech platform to achieve the Media Rating Council’s content-level accreditation for contextual analysis, brand ...
- Three trends shaping the future of ad tech in APACThis session at The Drum Digital Summit will seek to make this complex topic simpler and help distil the future of ad tech. Programmatic leader Sonal Patel, managing director, Southeast Asia at ...
- What we know about Google’s upcoming adtech antitrust trial – and how ...What do the DOJ’s allegations entail? At the heart of the trial beginning next week is Google’s adtech business, which connects website publishers with advertisers and generates more than 75% ...
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