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Bookmark or Share- Adtech - The DrumThe rise of digital marketing means brands are using innovative tools and software, AdTech, to target, deliver and measure their digital advertising campaigns.
- When authentication falls short: Myths and realities in ... - The DrumRecently, the IAB Tech Lab sought to develop standards and specifications to provide the industry with much needed clarity and guidance. The IAB Tech Lab’s ID solutions guide, published a few ...
- DOJ case looks strong as Google’s adtech antitrust trial enters next ...The tech titan is battling the US Department of Justice (DOJ) over allegations that it operated a monopoly in the adtech market, wielding control over key components of the digital ad ecosystem ...
- The 4 biggest barriers facing sustainable adtech ahead of COP 28Marion Cardona, chief operating officer and co-founder of IMPACT+, shares the biggest challenges facing a sustainable ad ecosystem ahead of COP 28.
- Looking at the impact of AI on the ad tech industryThe rise of artificial intelligence (AI) has rapidly transformed many industries. Its impact on the ad tech space has been profound, changing how quickly, accurately, and effectively marketers can ...
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