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Bookmark or Share- Read Beauty News & Analysis Here | Business of FashionApply Now: The Business of Beauty Global Awards 2025. In June, BoF will honour six entrepreneurs shaping the future of the beauty industry at the third edition of The Business of Beauty Global Forum 2025. Apply for your chance to join us.
- Fashion and Beauty Need to Prepare For a TikTok BanWhatever happens, fashion and beauty brands are among the businesses that will feel the impact, particularly when it comes to sales on TikTok Shop. While more than 60 percent of the merchants on the app are sellers like those on Temu importing goods from China, according to Coresight’s Zheng, the remaining 40 percent or so are a mix of ...
- Every Fashion Label Wants a Beauty Brand. Is There Room for All of Them ...Among luxury fashion brands, a comprehensive beauty line, complete with fragrance, makeup and skincare, was once limited to a handful of top-tier labels like Dior and Chanel. Now, as the sector faces a spending slowdown, beauty is providing a bright spot for growth even as other categories decline.
- How Gen X Became Beauty’s Next Big Consumer | BoF - The Business of ...Plenty of Gen Xers are on TikTok, but it’s not the main way beauty brands are reaching that generation. In April 2023, U Beauty launched its first full-scale brand awareness campaign in the US, in print publications such as The New York Times, The Wall Street Journal and New York Magazine.
- The Substack-ification of Beauty | BoF - The Business of FashionSubstack can be a fast vehicle, and a well-read one can turn anyone with a voice into a tastemaker. Laura Reilly was a fashion and beauty e-commerce writer-turned-permalancer when she launched her shopping-forward newsletter Magasin, in 2021. Today, it has around 23,000 paid subscribers.
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