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Bookmark or Share- Home Page - 4A'sThis comprehensive toolkit jointly developed by the 4A’s and ANA helps agencies and brands evaluate commonly used compensation models, provides foundational knowledge, definitions, best practices, and an analysis of pros and cons for each model.
- Our Mission - 4A'sThe 4A’s drives business. With a focus on advocacy, talent, and impact, we provide community, thought leadership, research, guidance and best-in-class training that enable agencies to innovate, evolve and grow. Founded to promote and advance the advertising industry.
- Agency Search - 4A'sThe Agency Search Tool — a searchable database of 4A’s member agencies including location, areas of specialization, etc. The Agency Search Information Center (below) — a collection of resources including guidance, best practices, and other information useful to the agency search process.
- Membership - 4A's4A's membership gives member agencies a range of services and tools to help them succeed. Learn more about what we offer.
- 4A's Standards of Practice - 4A'sThese Standards of Practice of the 4A’s come from the belief that sound and ethical practice is good business. Confidence and respect are indispensable to success in a business embracing the many intangibles of agency service and involving relationships so dependent upon good faith.
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