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Bookmark or Share- Sales and marketing - HBR - Harvard Business ReviewFind new ideas and classic advice for global leaders from the world's best business and management experts.
- Sensemaking for Sales - Harvard Business ReviewThe amount of product and service information available to B2B customers—reports, blogs, display ads, email marketing, and more—has become overwhelming, leading to indecision and a sharply ...
- 5 Skills Every Salesperson Needs to Succeed - Harvard Business ReviewA sales leader at an asset management firm reflected: “Our inside salespeople are doing a better job than our field salespeople. And they make one third as much.” In the pharmaceutical ...
- The Sales Learning Curve - Harvard Business ReviewThe sales learning curve unfolds similarly through the give-and-take between the company—marketing, sales, product support, and product development—and its customers.
- A Great Sales Pitch Hinges on the Right Story - Harvard Business ReviewWhen you’re working in sales, you need to master the art of persuasion and that involves being able to tell a compelling story that explains why your product or service will meet someone’s ...
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