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Bookmark or Share- What Is a Key Opinion Leader? Definition and How To Use OneA key opinion leader is a professional who's an expert in their particular field of study and maintains a well-respected social status in their industry. Since they're established leaders in their niche, companies and individuals typically listen to their thoughts and opinions to help them make certain decisions and purchases.
- KOLs: What They Are & Why They're Key to Your Marketing StrategyA KOL can help you attract attention to a new product or raise awareness of your brand, both of which can help you boost sales. With 82% of consumers saying they'd follow the recommendation of an influencer, it stands to reason a KOL could have tremendous impact on your bottom line.
- What are KOLs in Marketing? (And How to Work With Them) - HootsuiteFind out who KOLs are and how they can help your marketing efforts. Follow our tips to find the best key opinion leaders for your brand.
- Key Opinion Leaders – Definition, Role, Benefits and ExamplesKey opinion leaders or KOLs are those leaders whose strong and credible social status empowers them able to influence and persuade the key decisions of their audiences.
- KOLs: Why You Need Key Opinion Leaders in Your Marketing - ActiveCampaignWorking with key opinion leaders helps you reach your target audience and encourages them to trust your brand. Learn how to build a KOL marketing strategy.
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