Toys | featured news

A man from Mexico is trying to capitalize on the H1N1 virus with a new line of stuffed animal called Achufy! The small, blue stuffed figurine is supposed to commemorate the latest outbreak of H1N1 in Mexico and across the globe...

The creator of Achufy! says the stuffed animal is, "A souvenir of the 2009 Epidemic that united Mexico. You can use the stuffed animal to tell your grandchildren of this unique experience in history."

Mattel posted a wider first-quarter net loss on a 15% drop in revenue, but Barbie sales rose in the U.S. sales. The stock jumped.

Transformers: Revenge of the Fallen director Michael Bay says the film's executive producer, Steven Spielberg, thinks Bay's cut is "awesome" and that the new trailer will be released with X-Men Origins: Wolverine.

Roll out the pink carpet, grab a feather boa and throw open those Malibu Dream House doors. It's Barbie's 50th, and the iconic doll has plenty to celebrate. Mattel introduced Barbie in 1959, and the doll is now owned by 90 percent of American girls ages 3 to 10 and sold in 150 countries, said Lauren Dougherty, a Mattel spokeswoman.

Barbie could get an unwelcome present for her 50th birthday: outlawed in West Virginia.

Well, I have to admit I didn’t see this one coming. Long-time fans of the “G.I. Joe” comics are familiar with multiple version of the G.I. Joe’s base known as “The Pit.” While the locations changed — from underneath a chaplain’s school to a multi-story bunker in the Utah desert — the fundemental idea and ...

Twentieth Century Fox Licensing & Merchandising (Fox L&M) has selected Mattel, Inc. to develop a toy line inspired by one of the most anticipated films of the year -- James Cameron's Avatar . Tapped as master toy licensee for the epic sci-fi film property, Mattel will create a line of action figures and vehicles scheduled to hit retail nationwide in October 2009, months in advance of the film's release in December 2009. The announcement was made today by Elie Dekel, Executive Vice President of Fox Licensing and Merchandising.

Variety has confirmed Latino Review 's scoop that Warner Bros. and producer Joel Silver have set Kung Fu Panda co-director John Stevenson to make his live action directing debut on Masters of the Universe, a re-imagining of the signature Mattel toy line.

Empire has posted new images of toys from TRANSFORMERS: REVENGE OF THE FALLEN, giving us our first clear look at Soundwave (Decepticon) in both robot and vehicle forms ...