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Betaworks' Digg Relaunch Has One Fatal Mistake

Digg v1

Betaworks bought Digg, the website, for about half a million. It’s a complicated sale. Linkedin acquired the patents, and Washington Post got the talent (the engineers).

The first thing Betaworks did was relaunch the site on August 1st. I noticed because their RSS feeds stopped working on Wopular. They had rebuilt and redesigned the site from scratch in just six weeks.

Design-wise, it’s now a three-column site - like Wopular (and Pinterest) - with headlines and thumbnails spread within each column. It doesn’t look as organized as before when headlines only occupy one column.

 

Finally, Replaced Digg with Reddit

Reddit

I finally had to do it. I stuck with Digg for as long as I could. It’s the first social news site. Even after the infamous version 4, I stuck with them.

A decent number of Digg's hardcore users had already jumped ship since v4. I was too lazy to do the switch - mainly because the headlines I saw on their homepage didn't quite fit those on Wopular's. Digg was still providing me with relevant and interesting news.

 

Why The Higher Click-Through Rates for Mobile Ads Which Facebook Touts Mean Nothing

Facebook

...There’s also the issue that these mobile ads are completely new. Users don’t know any better and happen to click on them. However, over time (and probably pretty quickly), they will learn to avoid these new ads. When banner ads began in the 1990s, CTRs over 5% were common. They are currently 0.2 – 0.3%.

 

Facebook share price falls below $20

Facebook Campus

Facebook’s stock price reached a new low Thursday as shares of the world's largest social network fell below $20 for the first time, down by nearly half from its $38 initial public offering price.

 

Facebook Flip: Fidelity Funds Exit Early

Facebook

A year after they first began buying Facebook stock, many Fidelity Investments fund managers are shrinking their stakes in the company.

 

Online and outspoken: China's microblog craze

China's Twitter was raucous Thursday with horn-tooting over Beijing's gold rush at the London Olympics, a digital reflection of the nation's exuberant mood - embellished with flashing emoticons. Earlier passions have been ignited on the site by a deadly high speed rail crash and outrage over factory pollution....

 

A Failure In Rethinking Digg, And How To Bury A Dead Brand

Currently, the “New Digg” is facing a host of problems. Digg has 14 million pages indexed in Google, those pages are now 404′ed. Digg’s entire database of archived content vanished over night, including now-defunct user profiles. In one swift move, they’ve completely eliminated the community by removing each and every user account to exist,with little explanation and no answer to when users will be getting their accounts back.

 

Facebook sinks to record low as doubts grow

Facebook

A commerce site called Limited Run, in announcing that it was deleting its Facebook page, claimed that 80 percent of its ad-clicks on Facebook came from "bots" or automated accounts, and only a fifth from genuine users.

 

Twitter Apologizes For Freezing Critical Journalist's Account: 'Not Acceptable'

To the charges of putting the interests of a corporate partner above those of a human user, Twitter pleads guilty. The social messaging service has apologized for suspending the account of Guy Adams, a correspondent for The Independent and vocal critic of the way NBC has covered the Olympic Games.

 

Maybe Social and Advertising Don't Play Nice Together

Facebook

Facebook’s results illustrated a reality for social media: It’s a soft sell medium in which advertising may not be that interesting or relevant to consumers. This is important because it means the revenue potential for social media companies such as Facebook may not be as high as many people assumed.

Senh: I've been preaching this since ... forever: "Click-thru rates for ads on social networks have always been really low, so they can’t charge nearly as much as Google per pageview. That hasn’t changed since social networks entered the internet landscape and won’t change in the future."

 

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