Akamai | featured news

Happy Cloud, a start-up which is trying to speed up game downloads and make them almost instantly playable like streaming gaming services using progressive download technology, has partnered with content delivery network Akamai to boost its performance and make games playable within a couple minutes.

Akamai’s real-time ad targeting solution could well be an important growth driver in the future for the company given the growing importance of behavioral targeting technology in the context of web advertisement. Companies such as Amazon and Google currently use similar technologies to identify user behavior and then offer suggestions or products that might interest users.